This project was done in collaboration with Stephanie Golak to create Branding for The New Company, a brand and start-up accelerator and workshop studio that helps brands develop confident leadership skills as well as go-to-market strategies. Stephanie and I are both Design Consultants for the brand as well, and had worked together in the past at Jakt Studio.

Collaboration is a beautiful thing. Even though I am in New York and Steph is in San Francisco, we worked together by sharing mood boards, sketches, and initial concepts until we found a pattern within our joined works. From there we started melding our two ideas into two shareable concepts with the client The New Company.

We both saw the company as a circular design, finding that the idea behind the brand being openness and “a new day” really drove u to concept around celestial bodies, one being lunar and one being solar but both being minimal and clean. The sun and the moon guided us toward the winning idea.

Concept 1 - This concept rose from textures found in nature that resonated with the brand. We took a nod from stone, rock and even our beautiful Moon to create a concept thats earthy and engrained.

Concept 2 - This concept took shape from the rising sun in its most minimal form. The structure rose from celebrating the beauty of a new day and the new concepts of developing leadership and innovation the client created for their brand.

**Mid-fi design for the website landing page**

Landing Page concepts were then created and subject to many passes until we found the correct look and feel that fit best with the client,

This idea of a new day and a rising sun really took off within this round of drafting the brand. We used the nuances of the sunrise to create icons and symbols the brand could use for phases of the development of their areas of work and we used a neutral palette to keep the design minimal and clean.

The New Company was very happy with what we came up with. Check out the live site here at www.thenewcompany.co -Thank you!